This is a fantastic innovation for such an everyday concept! We have so many different Web services and products at our disposal. And with the advent of smartphone devices, we can access these great Web services and products almost any time we need! Now it comes down to who plugs together the sensible connection of various components that make these tools indispensable to one’s personal workflow. It’s a fine example of product development: take a problem, connect existing and right pieces together, and offer value that’s greater than the sum of its parts!