Tagged: business process

Discipline and the minimum viable product

With all due respect to Seth Godin, while he may be a marketing guru, his post about minimum viable product makes me think that he hasn’t participated in the product development process in a very long time, considering that his definition of minimum viable product is pretty coarse (and likely why it doesn’t work!). As [...]

Poking O’s in the FDA

In many organizations that I’ve worked with in the past, product and marketing development have had a business process to guide the development of marketing copy and product claims to ensure that a legally compliant but flexible approach is taken to communicate with the consumer. That’s why this recent article at WSJ.com (may require registration) [...]