aktually

In many organizations that I’ve worked with in the past, product and marketing development have had a business process to guide the development of marketing copy and product claims to ensure that a legally compliant but flexible approach is taken to communicate with the consumer. That’s why this recent article at WSJ.com (may require registration) caught my attention. I’m nearly certain that General Mills and their marketing agencies have negotiated the language time and again with all manner of experts to ensure accuracy. Instead, my focus is on the group that’s supposed to protect us: the FDA!

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