Tagged: product

Discipline and the minimum viable product

With all due respect to Seth Godin, while he may be a marketing guru, his post about minimum viable product makes me think that he hasn’t participated in the product development process in a very long time, considering that his definition of minimum viable product is pretty coarse (and likely why it doesn’t work!).

As a product guy, minimum viable product is one important method with which to organize product development efforts, and to maximize the amount of benefit derived from scarce engineering, development, and management resources. In agile development circles, Product Owners work with the team to consciously choose to release “MVPs” frequently, or release a bunch of them together in an integrated package or manner. My take is that “minimum viable product” is the set of features that satisfy the core needs of your target champion audience and provides the team with the greatest return in both actionable feedback and revenue/revenue potential. More than one can go live at a time!

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HTML5 versus native: which way should you go?

Over the last few months, there’s been so much turmoil in the touchscreen tablet space! Consider:

  1. HP’s newest foray into tablet computing, not with a Windows OS but instead with WebOS, subsequently gets beheaded in under 2 months after the TouchPad’s launch.
  2. Android’s Honeycomb and Gingerbread tablets are growing in number, but not so much in market share.
  3. RIM’s launch of the Playbook is widely acknowledged as a flop.
  4. Apple’s iPad 2 launch in March is one of the most successful product launches in recent history.
  5. And last but not least (by a slim margin), Microsoft continues to plug away with its Windows 7 stopgap strategy while working on Windows 8.

As a product person who’s been working on a HTML5-based offline web application, it’s been an exciting ride! So far, the recent events underscore several key ideas that product folks should take into account: platform flexibility, platform longevity, and control over the platform. Continue reading

I heart my Joemo XL!

Very few products inspire me to <3, but I have to say that I really really do love my travel mug. The day’s weather struck me as a particularly nasty example of lousy New York rain.  As the fall ushers out the summer, the temperature bounces up and down, and the flu starts to go around, I always make it a point to lug great coffee or tea with me.  Thus, enter the Joemo XL!
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The Design of User Interfaces and Scaling to Content

Apple is a fantastic case study for a topic like this and I would start off by comparing the new Shuffle (3G) versus the prior version.

Controls The 2G Shuffle The 3G Shuffle
Primary Input 5 buttons (press or press-hold variations) 3 buttons (click, hold, or multiple click variations)
Feedback Method Visual (LEDs) Visual (LEDs), Audio

Scaling the controls to the content is extraordinarily important and the problem here is that for 10 functions, one product uses 5 buttons and the other uses 3. Continue reading