I’ve gone to ProductCampNYC for the past few years, and it’s always a great experience! This year was the first year that I submitted some ideas for speaking, and I was fortunate that folks were interested in HTML5 (or at least, as much as I am!). But my bigger takeaway this year was from the keynote speaker, Brian Fitzgerald of Knewton, and his very keen comments on a “Product Culture.” In short, I think of the culture as the thing that gets everyone pointed in the right direction, while his point about focus gets everyone moving quickly in that direction. I’ve seen situations where Product folks resist investing the time to contribute to the culture, and that’s a real shame. If anything, I believe that Product folks are responsible for motivating customers to engage with the product, as well as motivating the team to build, iterate, and innovate.
So following my earlier recommendation, I jumped out of bed on a crisp Saturday morning and headed over to the Microsoft offices in midtown Manhattan for the 2010 version of ProductCampNYC! There were great conversations, a ton of expertise, and an awesome raffle to close it out.
- entrepreneurship and its role in fostering great product managers
- how difficult it is to really figure out what consumers really want
- the key skills and attributes that make your career as a product manager stand out, and
- how consumers and their behaviors need to be contextualized to realize the full value of the insights about your product (physical good, service, solution)
It got me really thinking about my own career and aspirations to do product management work. If you get the chance to go to a ProductCamp, don’t hesitate to sign up and contribute!