I’m sure you know about apples and doctors and whatnot; I’ve also found that Scrums are just like that too. It’s a foundational tool for any team that’s becoming “agile”, and a great starting point to work Scrum principles into an organization for a lot of reasons.
When it comes to the classic “iron triangle” project management model of time, scope, and cost, the three key stakeholder groups which directly influence and work on a typical interactive project are in constant conflict based on their perspectives. I’ve been asked many times in the past: “What’s your approach to handling this kind of situation? How do you resolve the differences between the creative, business, and technical teams?”
One of the key elements (perhaps arguably the key element) of effective project management is proactive and compendious (my little word of the day) communication with all stakeholders involved. I have been in many situations where I was in charge of multiple streams of work for multiple clients and initiatives. Keeping things straight in a high intensity environment with multiple klaxons going off makes it difficult to keep issues and stakeholders lined up to be resolved or simply informed. I came across the following article recently about a project management tool that was supposed to emphasize usability, but there was no mention of integration with diagrammatic (eg. Visio, MindManager) or communication (eg. Outlook, Lotus Notes, Gmail) tools. Why hasn’t someone come up with this?