Coming up with a simple product is an extraordinarily difficult undertaking given the consideration and compromises that must be made in the process. However, even simple products are not guaranteed to be great products. That said, it’s far easier to read off a checklist and say “I want it to do everything.” The allure of incorporating more ideas, features, etc. only increases the likelihood that the finished result will just be crap.
Francisco Inchauste prompted me to think about this point with his post on getfinch.com where he writes:
Simple products can be more powerful than so called “easy to use”, shortcut, gimmicky products. Simple products are not overdesigned, and many might find them to appear limited or underdesigned.
I completely agree.