The Road to Free Kindles

Image courtesy of Tom Krazit at
Image courtesy of Tom Krazit at

Based on John Walkenbach’s prophesyinglast year, it seemed like Amazon was really headed down the road of free Kindles. However, this new development makes far more sense; if the consumer’s perceived value of the device continues to fall, and Amazon’s more interested in selling the higher-margin e-books, then it could be conceivable that Amazon’s looking for a way to subsidize the continuing hardware costs with an advertising play.

While this play is sensible from Amazon’s standpoint, I do pine for the days when we weren’t inundated with ads. It seems that all sorts of mediums and devices are being saturated with them, when I actually crave a simple, straightfoward, elegant, and uninterrupted experience that’s free of them. Why can’t there be another way: to pay for no ads, no interruptions, no distractions?

Conclusion: Seems like the day when the Kindle (in its current form) is free isn’t too far off. But, does it have to come with the price of ever-increasing ads vying for our eyes?

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